Entries by Arnie Singer

Is a Proposal a Contract?

In my last episode I discussed the 8 elements of an effective business proposal including: 1. Cover Page 2. Objective 3. Scope of Services 4. Process 5. Timeframe 6. Pricing 7. Terms 8. Signature or Acceptance Section In this podcast episode I’ll go through some extremely important things related to getting your proposal accepted and […]

Google Ad Grant for Non Profits

What is the Google Ad Grants program? Google Ad Grants is part of Google For Non Profits, a program created by Google to help non profit organizations. As part of the program Google gives qualified non profits $10,000 per month ($329 per day) in Google Adwords ads. That means a non profit using the grant […]

How to Use Linked in for Your Business [Part 2]

In a previous post I showed you how to use Linkedin as a sales prospecting tool to generate new leads. The primary technique revolved around locating your target customers, finding their email address either on Linkedin or with another tool, and then contacting them either via an email campaign or by messaging them directly on […]

How to use Linkedin for your B2B business

When people refer to social media they usually think of Facebook, Twitter, Instagram and Pinterest (and there may be some others I’m not even aware of). If your company sells directly to consumers (B2C) or is looking to build brand awareness in the consumer market then these social media platforms are the way to go. […]

Invest in SEO, But Don’t Expect Immediate Results

In my last post I gave a quick intro to the basics of SEO along with some practical tips you can implement on your own website to get it indexed by Google and appearing in your local search results. That might even be all you need if you’re exclusively targeting your specific local market. But […]

Does Mobile Matter to Your Business? [It Should]

Unless you’ve been hibernating for the last few years, you already know that the majority of internet users are searching, finding and viewing stuff on their mobile devices. Because of that, Google has decided to make mobile usability a priority when ranking websites. In other words, if there are two websites that answer the same […]